MySpace turns on App Gallery promotion to all users

Even though MySpace hasn’t turned on all its viral channels yet, the MySpace App Gallery is now live for all users and is being promoted in the header of all MySpace pages.
Since the MySpace App Gallery launched in beta just six weeks ago, over 1,000 applications have been created by developers and approved by the […]

Even though MySpace hasn’t turned on all its viral channels yet, the MySpace App Gallery is now live for all users and is being promoted in the header of all MySpace pages.

Since the MySpace App Gallery launched in beta just six weeks ago, over 1,000 applications have been created by developers and approved by the MySpace team, resulting in about 2 million total installations. However, the App Gallery was largely unpromoted by MySpace - users primarily discovered apps through profile boxes on others’ profile pages. The new link should drive much more app traffic and adoption than apps have experienced in the last few weeks.

As part of the App Gallery launch, MySpace is also launching a new way for developers to promote their apps called “Featured Applications.” It’s not clear whether the apps in this section are selected by an editor or if it’s purely an ad service that allows developers to pay for premium placement.

With the launch of the App Gallery, MySpace has also switched the default sorting of apps to Most Popular from Most Recent. This will make the browsing experience better for users exploring MySpace apps for the first time.

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