Has the Facebook Buzz Died Down?

Holiday traffic is slow traffic for most blogs but there is an overall trend that’s beginning to appear. Facebook has been experiencing a slight decrease in buzz over the past month. After the Beacon fiasco, there was little news until the Facebook payment system was confirmed. News of a Facebook payment system should have been […]

Holiday traffic is slow traffic for most blogs but there is an overall trend that’s beginning to appear. Facebook has been experiencing a slight decrease in buzz over the past month. After the Beacon fiasco, there was little news until the Facebook payment system was confirmed. News of a Facebook payment system should have been big news but apparently not much buzz was generated. Justin Thorp is wondering where the Facebook killer application is.

I’ve been wondering the same thing and I posted about it recently. A few commenters replied that it has only been six months but I’m still a bit skeptical. I have worked with a number of clients who are successfully generating buzz on Facebook but for the majority of users, applications are becoming annoying. Two nights ago I was speaking with my good friend’s younger brother who said that he is really annoyed by them. At the same time he has installed a number of applications.

Yes, it is the holidays. Yes, there can’t be a ton of buzz about Facebook everyday. But there is definitely a lull in the amount of good content on Facebook. There are only so many posts you can write about applications, only so many that you can write about Facebook for business and only so many things you can write about Facebook etiquette. My guess is that the buzz will reignite next year but for now, all things are quiet in Facebook town.

This is not to say that I plan on stopping the continuous coverage of Facebook. This is just a reminder that people get tired of hearing the same thing over and over without much change. Yet again, somehow there are countless blogs dedicated to the art of blogging so maybe this is in fact just a temporary down time for Facebook. It may be good to take some of the heat off their back and turn our attention towards other things for a little. Do you think the buzz is dying down?

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